Grace & Grit & Co. - About Us

Grace & Grit & Co. was founded in 2013 to create space for women service members and women veterans to celebrate their service.

In 2021, our brand underwent a significant expansion, celebrating a new era of inclusivity through the introduction of new product lines that epitomize our core beliefs.

We believe in promoting positivity, inclusion, empowerment, and kindness. These principles are at the core of all we do and what we stand for as a brand. 

Lead with grace. Persevere with grit.



Meet Gracie - Gracie is the face of Grace & Grit & Co. Modeled after our founder, she represents the fortitude and elegance of woman veterans. She is a reminder to us all that being tough does not have to come at the expense of being a lady.